The increasing need for phone users to mobile content service providers make mobile content business continues to soar in Indonesia.
In general there are three parties involved in this business :
- 1. Cellular Operator
- 2. Content Provider
- 3. Customer
This big opportunities can not be executed by everyone because the capital is quite large. So beginners should be encouraged to cooperate or be a partner to the big company that has great conten provider (developer), later after the business has create the profit and sufficient capital then create your own company.
For beginners, the equipment needed to make content that is not as complicated as a large company. Simply by buying a computer, modem or connection to the developer for 50 million rupiah already can run this business. It also needs people who will handle customer complaints for 24 hours.
opportunities
Currently, business competition about content provider for quizzes and horoscope content is quite tight in Indonesia, but do not be discouraged because the local content that target the community is still very great odds. Examples of local content such as harley davidson communities, lovers of fishing communities, etc. The community is great for targeted marketing because the bond between them is very strong, but we must be careful to enter into a community because if one of them is not comfortable with the services that we offer then she will talk to the others in the community and it is so bad for your product. but if one feels comfortable with the services that we offer the opportunity to master the community is in front of the eye.
Constraint
Lack of public confidence in the sms content that they receive in their mobile phone is a constraint in this business.
Conclusion
Along with the growing number of HP users in Indonesia and the competition is not too tight make this business still has a big opportunity.
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